PURPOSE OF PROCESSING
A more detailed explanation.
General statistical processing of data on customers and their orders and potential customers (contacts) for the purposes of internal sales analysis, repeat purchases, aggregate customer behavior, advertising optimization and business optimization
At SWY Brand d.o.o., we carry out general statistical processing of data on customers and their orders and potential customers (contacts), on the basis of which we perform internal analyses of sales, repeat purchases and aggregate customer behavior and monitor and optimize our business efficiency and optimize our advertising, e.g. :
we monitor sales through our sales channels (internet),
we monitor how many customers make repeat purchases, how quickly and at what cost,
we monitor general statistical sales data, such as the average value of the basket, the number of products in the order,
we monitor responses to e-mails, SMS messages, phone calls and various advertising messages (online ads) and based on this we optimize our advertising (we decide what, where, to whom and how to advertise). This type of statistical monitoring enables us to generally optimize business and advertising and based on this, also offer affordable products and services to users. Access to your past orders and other data to employees of SWY Brand in order to offer better service and better offers When you call SWY Brand (or our outgoing call to you) or in the event of your visit (if and when you identify yourself) our sales and support consultants have access to your recorded personal data and purchase history, on the basis of which they can offer you a better service and more personalized offers. If you do not want this, you can stop this type of data processing at any time or with a written request to the email address [email protected] Processing of data about non-trans of remote orders with the aim of preventing fraud In SWY Brand.o.o. on the basis of our legitimate interest, we process data on sent and uncollected remote orders, thereby determining whether and which customers are disproportionately ordering products remotely with payment upon collection and then do not collect these products, which causes us business damage that we want to prevent.
When we identify such customers, we disable them from ordering products with payment upon collection in the online store, but they are still able to order products with other payment methods.
At SWY Brand, on the basis of our legitimate interest, we occasionally send email messages related to their unfinished purchase to potential buyers who have added selected products to their shopping basket but have not completed the purchase, with the aim of attempting to complete the purchase or offering help and information in this regard .
If you do not want this, you can stop this type of data processing at any time or by sending a written request to the email address [email protected]
Basic personalized communication (via email, SMS, phone calls, mail, browser notifications, website information, social networks) with personalized discounts, offers and content
As part of basic personalized communication (via email, SMS, phone calls, mail, browser notifications, information on the website, social networks), we try to present you with relevant offers, discounts and other content that might be of interest to you based on your past interactions with us.
For this we use your following data :
demographic data (gender, age, address),
your purchase history (purchased products, time of purchase, number of purchases),
easy handling of behavior on SWY Brand websites (viewing individual products or content that may trigger the sending of personalized messages), without using this data to create user profiles,
your responses (opening a message, clicking on a link, making a purchase) to the various messages we send you.
We do not use any semi-automatic or automatic profiling, but simply select appropriate sets of recipients for individual messages. In doing so, we never focus on individual data, but perform aggregate processing of larger groups.
Based on this data, it can then depend on which messages you will receive from us:
which products and content will be presented to you so that they are maximally interesting for you,
what kind of offers you will receive (customers with a greater number or frequency of purchases at SWY Brand get better offers),
how often we will send you messages and through which communication channels. The buyer can terminate this type of communication at any time via the unsubscribe link in the received messages, or by sending a written request to the email address [email protected] The use of the Facebook advertising tool Facebook Custom Audiences audience”) At SWY Brand, based on our legitimate interest in online advertising, we also use the Facebook Custom Audiences service (“Facebook customized audiences”), either as part of the implementation of basic customized communication based on our legitimate interest or as part of the obtained consent for communication with customized offers and content based on the user’s profile.
This service works as follows:
we upload your email address, which we obtained from you during your purchase or your voluntary input, to Facebook, facebook performs a comparison between your email address and its user base and determines whether you are a Facebook user,
if you are not a Facebook user, then nothing happens with your email address and Facebook does not perform any activities with it, however, if you are a Facebook user, Facebook will add you to a newly created list of personalized audiences that will only and specifically allow us to display personalized ads to this group of users on Facebook, on the basis of this, we can show you more targeted and customized ads on Facebook and, above all, additional discounts. ) your personal data also for the following purposes, when you give your consent:
- ensuring that you access and use your online account with the provider and the provider’s online store and for technical reasons of administration on the provider’s website,
- ensuring that you can access specific information available to you on the provider’s website and on your online account/profile provided by the provider, preparing and sending a personalized e-newsletter, if you have subscribed to it, sending commercial offers and other content via e-mail, SMS messages, regular mail or phone calls and social networks (Facebook, Instagram) when there is no other basis for this and you have agreed to it,
all other purposes for which you specifically agree when cooperating with the provider.
CONTRACTUAL PROCESSING OF PERSONAL DATA
Accounting Service; law firms and other providers of legal advice, data processing and analytics providers, maintainers of IT systems, email providers, payment system providers, providers of customer relationship management systems, online advertising solution providers. The provider will not forward your personal data to unauthorised third parties. Contract processors may only process personal data within the framework of the controller’s instructions and may not use personal data to pursue any personal interests. The controller and users do not export personal data to third countries.
STORAGE OF PERSONAL DATA
The provider will keep your personal data only as long as it is necessary to fulfill the purpose for which the personal data was collected and further processed. The personal data that the provider processes on the basis of of the law, the provider stores for the period prescribed by law. The personal data that the provider processes for the purpose of performing a contractual relationship with an individual, the provider keeps for the period necessary for the execution of the contract and for 5 years after its termination, except in cases where a dispute arises between you and the provider in relation to the contract; in such a case, the provider keeps the data for 5 years after the finality of the court or arbitration decision or settlement or, if there was no legal dispute, 5 years from the date of peaceful resolution of the dispute.
The personal data that the provider processes on the basis of the individual’s personal consent or legitimate interest, the provider keeps permanently, until this consent is revoked by the individual or requests to stop processing. The provider deletes such data before cancellation only when the purpose of personal data processing has already been achieved or if the law so stipulates.
After the retention period has expired, the controller effectively and permanently deletes the personal data so that they can no longer be linked to a specific individual.
FREEDOM OF CHOICE
You control the information you provide about yourself. If you decide not to pass on your data to the provider, then you will not be able to access some places or functions on the website. Individuals who wish to unsubscribe from e-newsletters should notify us at [email protected] If your personal data changes (postal code, e-mail address, physical address, telephone number), please notify us of the changes at the e-mail address [email protected]